Website traffic is a bit like getting people into your store. While it's all well and good that they're there, what you really want is to get them to buy your product. This is called conversion, since it converts a person looking at your website from a visiter into a buyer. Search engine optimization, or SEO, refers to the process by which professionals or amateurs tweak their websites so that they rank higher in Google rankings. SEO maximizes website traffic, which means getting more customers in your store. Here are some tips to get your visitors to start buying things.
Make it Easy: Maybe you have only one primary way of ordering products from your company is a single phone number that people can reach you at during normal business hours. Maybe you have a form that asks for a number of important demographic information you want to know about. Maybe you have them email you for pricing options. In the modern internet world, none of these really cut it. With the high level of competition companies face on the internet, people want to see the exact price and they want to order everything right then and there. Any extra steps, like phone calls or emails, slow down the whole process and frustrate the user. When the user has literally hundreds of other sites to get the same product, any frustration will cause your visitor to jump ship to a competitor. But with an easy to use website, your ranking in Google will go up.
Help Section: Once again, this is concerning frustration. If a website is the least bit complicated for customers to navigate, they will simply go to another one. Therefore, you should do everything you can so as to make your site as user-friendly as you possibly can.
Tell them to Buy: This might seem like it is implied, but web pages work best when they have a call to action that a visitor should do. If you want them to buy shoes, tell them on the website as to what to do. Make sure that each and every visitor knows rapidly what is expected of them, how they can do, and that you are there to help them if they have any concernsproblems. Through good customer service, their positive comments and backlinks to your page will help you rank higher in Google.
On a final note, running a website is a lot like running a store. In order to get the customers, you need to effectively use SEO and rank higher in Google searches so that way they want to work from only you.
Make it Easy: Maybe you have only one primary way of ordering products from your company is a single phone number that people can reach you at during normal business hours. Maybe you have a form that asks for a number of important demographic information you want to know about. Maybe you have them email you for pricing options. In the modern internet world, none of these really cut it. With the high level of competition companies face on the internet, people want to see the exact price and they want to order everything right then and there. Any extra steps, like phone calls or emails, slow down the whole process and frustrate the user. When the user has literally hundreds of other sites to get the same product, any frustration will cause your visitor to jump ship to a competitor. But with an easy to use website, your ranking in Google will go up.
Help Section: Once again, this is concerning frustration. If a website is the least bit complicated for customers to navigate, they will simply go to another one. Therefore, you should do everything you can so as to make your site as user-friendly as you possibly can.
Tell them to Buy: This might seem like it is implied, but web pages work best when they have a call to action that a visitor should do. If you want them to buy shoes, tell them on the website as to what to do. Make sure that each and every visitor knows rapidly what is expected of them, how they can do, and that you are there to help them if they have any concernsproblems. Through good customer service, their positive comments and backlinks to your page will help you rank higher in Google.
On a final note, running a website is a lot like running a store. In order to get the customers, you need to effectively use SEO and rank higher in Google searches so that way they want to work from only you.
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