There is simply no room for error or miscalculation in your site navigation because it has too large an impact on performance. In the area of SEO, this is a must because it will create a certain score with the search engines that can adversely impact your ranking ability. Think of your website as a theme park, where you need directions to reach the place you want, and without these directions you're simply going to get lost. We are confident you came into this article knowing the importance of effective navigation, so let's move into the heart of the matter.
All blogs come with a search feature, and you should put one on your HTML site if you are not using a standard type of template. The only point here is that it should be there if you are not using a blog because, as you know, all blog themes include that search box with them as standard. Effective navigation means good usability, and that means people will not feel hassled at your site. You can very easily find a script for that for free if you search at Google, but that would be for non-blog platforms.
Never neglect visitor convenience; for example the placement of additional or even redundant links at the end of content. Even though this step may sound too small or unimportant, you'll find that your visitors will actually find it helpful. There is absolutely no harm in doing this, and it may turn out to be a real winner.
When you're designing your website do keep in mind that proper site navigation isn't just for getting eyeballs. Navigation plays an important role with how well the search engines can determine what it is your site is trying to convey to people. Frames in sites is a big no-no as they prevent search spiders/bots from being able to get around your site. The two main beneficiaries of excellent nav structure are your visitors plus the search engine spiders.
As you know, all the known factors for design, usability and performance have to be taken into consideration. Also keep in mind the very short attention span of visitors, and like it or not that is the way it is. What is nice about setting up your navigation is that the principles are essentially the same regardless of the type of site you have.
All blogs come with a search feature, and you should put one on your HTML site if you are not using a standard type of template. The only point here is that it should be there if you are not using a blog because, as you know, all blog themes include that search box with them as standard. Effective navigation means good usability, and that means people will not feel hassled at your site. You can very easily find a script for that for free if you search at Google, but that would be for non-blog platforms.
Never neglect visitor convenience; for example the placement of additional or even redundant links at the end of content. Even though this step may sound too small or unimportant, you'll find that your visitors will actually find it helpful. There is absolutely no harm in doing this, and it may turn out to be a real winner.
When you're designing your website do keep in mind that proper site navigation isn't just for getting eyeballs. Navigation plays an important role with how well the search engines can determine what it is your site is trying to convey to people. Frames in sites is a big no-no as they prevent search spiders/bots from being able to get around your site. The two main beneficiaries of excellent nav structure are your visitors plus the search engine spiders.
As you know, all the known factors for design, usability and performance have to be taken into consideration. Also keep in mind the very short attention span of visitors, and like it or not that is the way it is. What is nice about setting up your navigation is that the principles are essentially the same regardless of the type of site you have.
No comments:
Post a Comment